Ripleys Believe It or Not Museum

For more than 85 years, Ripley Entertainment Inc. has been a global leader in the attractions industry. We were invited to work with world renowned content designers Jack Rouse Associates to deliver a new breed of Ripley’s Museum in the heart of London, at Piccadilly Circus.   
The museum occupies 6 floors of a Grade II Listed Building, formerly known as the Trocadero Pavilion. Within an overall program of only 8 months we obtained Listed Building Consent and completely transformed its interior into a state of the art museum. Key to the success of the project was the introduction of a vertical lift core replacing the previous myriad of escalators. This rationalised the public circulation but also freed up additional space for the exhibition. From the outset of the project, we worked closely with JRA to ensure that the architecture (and extensive services) fitted seamlessly with the content to create a truly immersive experience. 

London, UK
London Bridge Entertainment Group
£5 million
Europe . Leisure