Dreamland Margate

Dreamland Margate will be more about a feeling of authenticity than thrill factors - a sensory journey that draws visitors through the site – engaging with over 18 rides and attractions from each decade from the 1920’s to the present, and a range of activities and events program.

Ray was brought in by Eddie Kemsley (CEO) to turn a disparate collection of rides and buildings into an experience. Initial discussions about the attraction typology were more neurological than architectural because we wanted to engage people in the amygdala part of the brain – to find themselves being drawn in by sights and smells and not quite knowing why. We aimed to create a psychological platform starting at the door, beginning with anticipation and arrival, moving through the core experiences to departure with memory.

Margate, UK
Europe . Leisure